What Is “Safe Sleeping”?

It was with great disappointment that I saw the new Albany County advertising campaign on “safe sleeping” for infants, which discourages bedsharing and repeat the old, inaccurate canard that “babies sleep safest alone.”

There are few things that are more emotional than an accidental infant death. I’m quite sure that all the people involved in this campaign are sincerely wanting to do what’s right and safe lives.

But that’s no excuse for an inaccurate campaign that is likely to harm more babies than it helps. Continue reading